The Downside of Buying Twitter Followers

The video discusses the pitfalls of buying Twitter followers, emphasizing that it adds no real value to a business. It highlights the temptation of inflating follower numbers for ego but stresses the importance of authentic engagement to build a supportive audience. The speaker concludes by reiterating that buying followers is a superficial tactic with no substance.

Why might someone be tempted to buy Twitter followers according to the text?

What is meant by 'flash and no substance' in the context of social media followers?