Unilever, Nestle Sales Suffer on Bad Summer Weather

Unilever, Nestle Sales Suffer on Bad Summer Weather

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The video discusses the decline in consumer interest in mainstream big brands, highlighting a shift towards niche, local, and organic brands. This trend poses challenges for major food and consumer product companies, especially in developed markets. While global growth is synchronized, European equities are more attractive for investment. The shift in consumer preferences from keeping up with the Joneses to differentiating from them is evident. Big brands are struggling globally, with better performance in emerging markets. The demand for organic and vegan products is rising, prompting companies to acquire smaller brands to stay competitive.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the reasons behind the declining excitement for mainstream big brands?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the consumer's perception of brands shifted in recent years?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do big companies face in trying to excite consumers?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways are consumers showing preference for local or organic brands?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are big companies employing to adapt to changing consumer preferences?

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