MCD Nov. Global Comp Sales Down 2.2.%

In November, McDonald's global comparable sales fell by 2.2%, worse than the expected 1.7% decline. The US market saw a significant drop of 4.6% against an estimated 1.9% decline, while European sales also underperformed with a 2% drop. Currency effects are expected to reduce fourth-quarter earnings by 7 to 9 cents. McDonald's is struggling against fast casual competitors like Chipotle, despite efforts like introducing pumpkin spice lattes and accepting Amex points.

What challenges is McDonald's facing in the market?

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What promotional item is McDonald's rolling out to attract customers?

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