Expedia Wants to Read Your Mind

The video explores Expedia's usability lab in London, where sensors are used to track facial reactions to images, helping to improve the booking experience. The lab uses cat photos for calibration and safari vacation images to gauge emotional responses. Positive and negative reactions are measured to enhance website information display. The data collected aids in understanding user behavior, contributing to Expedia's growth, with revenue tripling from 2005 to 2015 due to increased tech investment.

What types of images were shown to the subject to help calibrate their responses?

What correlation can be observed from Expedia's revenue and its spending on technology?