Southwest CEO Kelly: Top Priority Is Air Traffic Control

Southwest CEO Kelly: Top Priority Is Air Traffic Control

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses Southwest Airlines' $500 million technological overhaul, focusing on improvements in reservation systems and customer experience. It highlights the expansion of international routes, particularly to Cuba, and addresses concerns about market capacity. The need for airport improvements and air traffic control modernization is emphasized, with a focus on efficiency and technology. The transcript also covers Southwest's fuel hedging strategy, explaining its long-term benefits and financial impact.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What investments has Southwest made in airport modernization?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has Southwest Airlines' hedging strategy evolved since the first Gulf War?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the relationship between fuel prices and Southwest's hedging program?

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