We Can Implement Strategies at Our Own Speed: Cassegrain

The video discusses a family-owned company's strategies, emphasizing stability and long-term planning. It highlights the importance of being private, allowing for flexible strategy implementation. The company targets active customers and leverages e-commerce. Manufacturing authenticity is crucial, with production sites affecting costs. Despite economic challenges in Europe, diversification aids global success. The focus on product quality attracts tourists, while counterfeiting, especially online, poses significant challenges. Family ownership provides stability and a long-term perspective, benefiting all stakeholders.

In what ways has the rise of online counterfeiting affected luxury retailers?

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What strategies does the company employ to maintain stability in its operations?

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