Is Cyber Monday Just a Marketing Ploy?

The video discusses the evolution of online shopping, highlighting the transition from a time when people were not accustomed to shopping online to the current trend of extensive Cyber sales. It explores how retailers are extending Cyber Monday into Cyber Week or even longer, offering significant discounts on various products. The video also touches on inventory management strategies used by retailers and how consumers are becoming more strategic in their shopping habits, setting alerts and waiting for sales to get the best deals.

What impact does the timing of sales have on consumer behavior?

How are consumers adapting to the sales strategies of retailers?