Causes of Demand Curve Shifts

The video tutorial explains the factors causing shifts in the demand curve, including changes in the prices of substitute and complementary goods, real income variations, and shifts in fashion and marketing. It covers the concepts of substitute and complementary goods, illustrating how price changes affect demand. The tutorial also discusses the impact of real income on normal and inferior goods, and how fashion trends and marketing campaigns can shift demand curves. The learning objectives focus on identifying these causes and understanding the direction of shifts.

What is the law of demand and how does it relate to shifts in the demand curve?

What is the effect of a decrease in real income on the demand for inferior goods?

How do successful marketing campaigns influence demand?

Summarize the learning objectives of the lecture regarding demand curve shifts.