Mattel Sees Strong Demand for Barbie And Other Toys

The video features an interview with the CEO of Mattel discussing the company's readiness for the Christmas season, strategies to manage supply chain challenges, and the financial impact of these disruptions. The CEO highlights the toy industry's resilience and growth potential, even amid economic challenges. Mattel's partnerships with major franchises like Disney are also discussed as a means to expand business beyond traditional toy sales.

How does Mattel plan to ensure that products are available for consumers during the holiday season?

What strategies has Mattel implemented to navigate the supply chain crisis?

What impact has inflation had on Mattel's pricing strategy?

How has consumer demand for toys changed in the context of economic challenges?

In what ways does Mattel expect to grow its market share in the coming years?

What are the expected growth rates for the toy industry over the next five years?

What role do partnerships with franchises like Disney play in Mattel's business strategy?