Wieser: Trump Campaign Capitalized on Social Media

The transcript discusses the role of TV in political campaigns, comparing historical strategies like Goldwater's with modern approaches such as Trump's use of social media. It highlights Trump's unique, individualistic campaign style and the challenges he faces in fundraising. The discussion also covers how media companies, particularly local ones like CBS and Fox, benefit from political advertising.

What is the significance of television in political campaigns according to the text?

How does the text describe the difference between the Goldwater campaign and Trump's campaign?

In what ways does the text suggest that Secretary Clinton is managing her campaign funds?

What challenges does Trump face in attracting campaign money as mentioned in the text?

What does the text imply about the impact of divisive rhetoric on fundraising for Republican candidates?