Netflix Q2 Earnings Report Reveals Sharp Decline In Subscribers

Netflix's latest earnings report reveals a loss of 970,000 subscribers, which is less than the expected 2 million. Despite this, the company's revenue increased by 9% due to price hikes. Netflix remains the leader in paid subscriptions with over 228 million users. To attract more subscribers, Netflix plans to introduce an ad-supported subscription model, similar to Hulu and Peacock, which is promising for advertisers targeting younger audiences.

What was the original expectation for subscriber loss that Netflix had?

Which other platforms have successfully implemented ad-supported subscriptions?