What Is Channel Marketing

The video tutorial covers channel marketing, explaining its purpose and forms, such as direct and indirect marketing. It outlines steps to create a channel marketing strategy, including channel design, management, motivation, and evaluation. Real-world examples from companies like Apple and Salesforce illustrate these concepts.

What is channel marketing and how does it benefit a company?

Describe the difference between direct marketing and indirect marketing.

What are the key steps involved in creating a channel marketing strategy?

How can a company effectively manage its channel partners?

What role does motivation play in channel marketing?

Explain the importance of evaluating channel performance.

Provide examples of companies that use multi-channel marketing strategies.