Boeing's Muilenburg Says New Dreamliner Reduces Jetlag

The video discusses the economic challenges of supersonic transport, envisioning a future with high-speed air and space travel. It highlights the 787 Dreamliner's innovations in reducing jet lag through improved cabin conditions. The conversation also touches on aircraft naming conventions, suggesting potential for more creative branding.

Why might the naming of airplanes be significant, according to the speaker?

What considerations are mentioned regarding the BBJ market?