Marketing - How Many Segments to Target

The video tutorial discusses market segmentation, focusing on three main strategies: niche marketing, targeting multiple segments, and combined segments. Niche marketing involves focusing on a single segment to meet their needs effectively. Targeting multiple segments allows for different strategies to serve various groups, potentially increasing profit. The combined segments approach uses one strategy to target multiple groups, balancing cost and effectiveness. The tutorial emphasizes the importance of considering costs and how well needs are met when deciding on the number of segments to target.

What is niche marketing and how does it differ from targeting multiple segments?

Explain the benefits of targeting multiple segments in marketing.

What are combined segments and how can they be effectively targeted?

How does the cost of marketing strategies vary when targeting different segments?

Discuss the trade-offs between targeting one segment versus multiple segments.