Why Philip Morris Might Be Reuniting With Altria

The video discusses the consolidation in the tobacco industry, focusing on recent mergers like Lorillard and Reynolds, and British American Tobacco's acquisition of Reynolds. It explains the strategic rationale behind these mergers, such as achieving scale in a declining industry and exploring new markets like e-cigarettes and cannabis. The video also covers investor concerns about the merger, including regulatory challenges and potential overpayment. It highlights the role of shareholder advisory services in merger approval and considers regulatory implications, particularly from the FDA.

What role do shareholder advisory services play in the merger process?

What potential regulatory challenges could the merger face?