Car Dealerships Struggling to Restore Faith in the Volkwagen Brand

The Volkswagen diesel scandal has severely impacted its US market, with diesel cars making up less than 1% of vehicles on US roads. Enthusiasts feel betrayed, but some remain loyal to the brand. The scandal has further weakened the already struggling US diesel market. Marketing expert Professor Roland Rust highlights that VW's target audience, environmentally conscious millennials, feel cheated. The scandal has led to financial and legal challenges for VW, with significant fines and lawsuits expected. VW's reputation in the US, a market with high potential for growth, has been damaged, and recovery will be slow.

According to Professor Roland Rust, how might the scandal impact the future of the diesel market in the U.S.?

What are some of the potential consequences Volkswagen faces due to the scandal?