How New Items Get on the McDonald's Menu

The transcript discusses the process of developing new food products, highlighting the role of a menu team that collaborates with franchisees and customers. The CEO occasionally participates in tasting but primarily exercises authority over core menu items like the Big Mac and fries, which cannot be altered without approval. New items outside the core menu have more flexibility.

What is the process for tasting new food products before they are approved?

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What latitude does the team have regarding new items outside of the core menu?

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