How David Beckham Became a Brand

David Beckham's brand remains influential globally, even after his retirement from soccer. His family, including Victoria Beckham, plays a significant role in the brand's success. Beckham's strategic career moves, such as leveraging image rights and endorsements, have made him a global icon. His ventures into fashion and post-retirement projects, like starting a soccer franchise in Miami, continue to expand his brand's reach and legacy.

Discuss the significance of the Beckham children's names being trademarked.

What risks did David Beckham take in his career regarding his image?

How has David Beckham's brand evolved since his retirement from soccer?