INDIA-FASHION

The video explores the dynamic between traditional Indian fashion, particularly the sari, and the growing influence of Western clothing. Despite the dominance of Western styles on the runway, designers like Ashima Singh are highlighting the sari's timeless elegance. A survey by TECHNOPAK reveals that while urban women incorporate Western styles, they still value ethnic wear for formal occasions. The fashion industry is adapting by balancing Eastern and Western trends, with retailers focusing on everyday fashion rather than high-end designs.

What factors contribute to the continued popularity of ethnic Indian wear among urban women?

In what ways do Indian women balance their wardrobes between traditional and Western clothing?