Dreamworks Builds Brand With Help From High-Tech Santa

The video discusses Dream Place, a high-tech take on the traditional mall Santa experience, where families can make reservations online to visit the North Pole, meet Shrek, and interact with DreamWorks characters. DreamWorks aims to diversify its revenue by boosting consumer product sales and building its brand through this experience. The initiative also serves as an entry point into themed rides, similar to Disney's strategy. DreamWorks hopes to revive the Shrek brand and engage younger audiences.

What is the main purpose of the Dream Place experience mentioned in the text?

How does the reservation system for the Dream Place experience work?

What are some of the interactive elements that families can experience at the Dream Place?

In what ways does DreamWorks aim to boost its revenue through the Dream Place experience?

What challenges has DreamWorks faced in recent years according to the text?