Facebook 'News' Will Not Sustain News Industry, Says News Media Alliance's Coffey

The video discusses Facebook's repeated attempts to collaborate with publishers through various initiatives like live video and instant articles. It highlights potential revenue streams for publishers, including direct payments and advertising opportunities. Despite these efforts, skepticism remains due to past experiences. The media views these steps as positive but insufficient for sustaining the news industry, especially in local journalism.

What does the speaker suggest is necessary for local journalism to thrive?

In what ways does the speaker believe Facebook's current initiatives fall short?