Six Key Fundamentals to Sustainable Strategy

The video discusses six key fundamentals necessary for a successful sustainability strategy: establishing a business case, defining sustainability, engaging stakeholders, setting a baseline, creating a vision, and securing management support. It highlights the 'year four problem' where organizations often falter due to changes in these fundamentals. A case study of a municipality's tree planting initiative illustrates the importance of a systemic approach, involving all stakeholders to avoid unintended consequences.

Why is it important to define sustainability for your organization?

How can stakeholder engagement impact the sustainability strategy of an organization?

What are the six fundamentals that every organization needs to implement a successful sustainability strategy?

What does the term 'year four problem' refer to in the context of sustainability efforts?

What lessons can be learned from the example of the municipality planting trees under power lines?