Changing Cultural Values

Andy Hoffman, a professor of sustainable enterprise, argues that changes in environmental attitudes are best achieved through new technologies rather than legislation or criticism. He emphasizes that behavior change often precedes value change, and cites urbanization and new technologies as catalysts for lifestyle shifts. Hoffman critiques the environmental movement for its negative messaging and advocates for a more positive approach. He also highlights the benefits of green building and efficient living spaces as examples of sustainable practices.

What does Hoffman suggest about the relationship between behavior change and value change?

According to Hoffman, what are some shifts happening in urban living that could foster a better standard of living?