Email: Better Subject Lines

Mark shares his expertise in email writing, focusing on crafting compelling subject lines. He highlights the importance of clarity and specificity, using examples to demonstrate ineffective and improved subject lines. Mark provides practical tips for creating engaging subject lines that capture attention and convey essential information, emphasizing the role of subject lines as the first impression in email communication.

What are the key elements that make a subject line effective?

How can vague subject lines impact the reader's perception?

What improvements can be made to the subject line 'Important'?

Why is it important to keep subject lines short and specific?

What role does curiosity play in crafting subject lines?