Scott Galloway - Teachers Make a Difference - David Aaker

The speaker shares how David Aaker, a marketing professor, profoundly influenced their career and life. Initially uncertain about their career path, the speaker was inspired by Aaker's brand strategy class, which introduced the novel idea of managing brands as valuable assets. This led to the founding of a brand strategy firm, Profit, based on Aaker's teachings. Beyond professional guidance, Aaker served as a life role model, demonstrating how to live a fulfilling and honorable life. The speaker emphasizes the importance of having mentors who provide both domain expertise and personal inspiration.

Who had the greatest influence on the speaker's life?

What class did David Aaker teach that inspired the speaker?

What was the speaker's realization about their career halfway through the course?

How did David Aaker serve as a role model for the speaker?

What qualities of David Aaker does the speaker admire?