Junk food advertising is to be banned across all media targeted at children in the UK

Junk food advertising is to be banned across all media targeted at children in the UK

Assessment

Interactive Video

Other

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the anomaly in advertising regulations where online ads can target young viewers, unlike TV ads. It explores youngsters' reactions to these ads, often finding them irritating and leading to app abandonment. The impact of such ads on children's food preferences is considered small, but industry leaders aim to reduce child obesity. The shift in children's media consumption from TV to online platforms is noted, and the upcoming ad ban is seen as proactive. However, campaigners question the ban's scope, particularly regarding social media and influencers.

Read more

5 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the main concern regarding children's attention to pop-up adverts while gaming?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

How do children generally react to advertisements that interrupt their gaming experience?

Evaluate responses using AI:

OFF

3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the perceived effect of online advertising on children's food preferences?

Evaluate responses using AI:

OFF

4.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes in media consumption habits of children are highlighted in the text?

Evaluate responses using AI:

OFF

5.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns do campaigners have regarding the new advertising rules?

Evaluate responses using AI:

OFF