Steve Jobs Launches iTunes Website in London

Steve Jobs Launches iTunes Website in London

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

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The video discusses the launch of iTunes in the UK, highlighting its success in the US with 85 million songs sold. Alicia Keys endorsed the product, boosting its popularity. Steve Jobs emphasized the iPod's role in iTunes' success, with a 70% market share in the US. The expansion to Europe targets major markets like the UK, France, and Germany. However, independent labels are hesitant due to unfavorable deals. Despite competition from services like Napster and Virgin, Apple believes in its superior product. Legal actions against piracy and competitive pricing are part of Apple's strategy.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What percentage of the market share does iTunes hold in America according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some competitors to iTunes mentioned in the text?

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