Assessing the Brand Value of the Indian Premier League

The transcript discusses the challenges and opportunities faced by the IPL during tough times, including the withdrawal of the title sponsor Vivo and the impact of playing in the UAE without crowds. Despite these challenges, there are positives such as increased viewership and potential new sponsors. The financial impact of no crowds is minimal, but the lack of enthusiasm is noted. The future of sponsorships remains uncertain, with potential for new consumer and digital companies to step in.

What are some of the positives mentioned regarding the IPL during tough times?

How does the current situation of the IPL reflect on the overall sports industry during the pandemic?

What impact did the withdrawal of Chinese mobile phone companies have on IPL sponsorship?

How has the lack of crowds in stadiums affected the IPL from a sentiment perspective?

What alternatives to Chinese sponsors are mentioned that could fill the gap in IPL sponsorship?

Discuss the potential long-term implications of the absence of Chinese advertisers in the IPL.

What factors could influence whether Chinese sponsors return to the IPL in the future?