Twitter's User Growth Not Flying As Fast

Twitter's User Growth Not Flying As Fast

Assessment

Interactive Video

Business

University

Hard

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The video discusses Twitter's financial performance, highlighting its revenue and profit figures, which align with analyst expectations. It examines user engagement metrics, noting steady growth in timeline views and mobile benefits. The video also addresses the slowdown in user growth rate, comparing it to competitors like Facebook. Challenges in increasing user monetization and attracting advertisers are discussed, emphasizing the need for diversified revenue streams.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Analyze the implications of the slowing growth rate for Twitter's future strategies.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Twitter face in terms of monetization and user growth?

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