YP Holdings Said to Plan Offer for Yahoo

YP Holdings Said to Plan Offer for Yahoo

Assessment

Interactive Video

Business

University

Hard

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The video discusses YP Holdings' potential bid for Yahoo, comparing it to other bids like Verizon's. YP Holdings, a major digital advertising company, could merge with Yahoo using a Reverse Morris Trust, offering tax benefits and a large salesforce. The video explores the strategic benefits and challenges of such a merger, including how it could enhance Yahoo's advertising capabilities. It also compares the potential outcomes of different bids and the implications for Yahoo's future.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What advantages could YP Holdings bring to Yahoo if a merger occurs?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the potential implications for Yahoo if it accepts a cash bid from Verizon instead of merging with YP Holdings?

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