The Growth Spurt for Sprouts Farmers Market

Sprouts was founded in 2002 to make healthy food affordable for everyday shoppers. The company has grown from one store to over 190 across 10 states, focusing on the underserved middle-income consumer. Sprouts transitioned from a private to a public company, acquiring Henrys and Sunflower organizations. Its main competitors are traditional grocery stores, with a strategy targeting middle-income consumers. Sprouts' fresh produce pricing is 20-30% below supermarkets, appealing to a broad customer base.

What was the mission of Sprouts when it was founded in 2002?

How has the health and wellness movement impacted the food industry according to the text?

Describe the transition of Sprouts from a private company to a public company.

Who does Sprouts consider their primary competitor?

What strategy does Sprouts use regarding fresh produce pricing?