What is cohort analysis and how is it used to understand customer behavior?
Learn Tableau by Working on Exciting Dashboards - Cohort Analysis - Fixed LOD Example
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Information Technology (IT), Architecture, Business
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University
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The video tutorial explains cohort analysis, a method to group users by their first purchase date to analyze retention. It demonstrates using fixed LOD expressions in Tableau to visualize customer orders over time, incorporating regional data, and displaying results as percentages. The tutorial concludes with steps to publish the analysis on Tableau Public.
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7 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
Explain the significance of the first order date in cohort analysis.
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
Describe the process of creating a fixed LOD expression for customer first order date.
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4.
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3 mins • 1 pt
How does the visualization change when the customer name is removed from the analysis?
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5.
OPEN ENDED QUESTION
3 mins • 1 pt
What insights can be drawn from the cohort analysis regarding customer retention from 2016 to 2019?
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6.
OPEN ENDED QUESTION
3 mins • 1 pt
Discuss the importance of showing percentages in cohort analysis.
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7.
OPEN ENDED QUESTION
3 mins • 1 pt
What are the steps to publish the cohort analysis to Tableau Public?
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