Tencent Gets Social With a Stake in Struggling Snap

Tencent Gets Social With a Stake in Struggling Snap

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Tencent's strategic investments in gaming companies like Supercell, Activision, and Epic Games. It then shifts focus to Snapchat's growth challenges, particularly in advertising revenue compared to Facebook and Instagram. The conversation highlights the competition between Instagram Stories and Snapchat, noting demographic differences and the impact on advertising strategies.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What defensive move by Facebook is described as brilliant in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the predicted future of Snapchat according to the speaker's personal experience?

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OFF