Snap Misses Estimates as Facebook Copying Takes Toll

Snap Misses Estimates as Facebook Copying Takes Toll

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Snap's challenges in defining its identity and competing with giants like Facebook and Instagram. Despite being labeled a camera company, Snap struggles with sales and market perception. Investors are concerned about user growth and financial losses, while Snap emphasizes innovation. The under-25 demographic remains a key audience, but investor confidence is shaken by competition and financial performance.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the main challenges that Snapchat faces in gaining traction compared to other social media platforms?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of Snapchat's IPO prospectus stating it is a camera company?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has Instagram impacted Snapchat's user engagement and features?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the average revenue per user for Snapchat compare to expectations?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What demographic is considered key for advertisers on Snapchat, and how much time do they spend on the platform?

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