Breitling CEO Says Company Will Be Sold at Some Point

Breitling CEO Says Company Will Be Sold at Some Point

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the opportunity to take over Breitling with €800 million in private equity backing. The speaker shares their initial intrigue, given their recent promotion in a large luxury group. They explore the chance to co-invest with CBC and other managers. The conversation highlights the differences between private equity and the Swiss watch industry, focusing on successful exits versus tradition. The speaker emphasizes the investment in brand relaunch and the pleasure of working with investors focused on brand building. Despite Breitling's success, the business model will eventually lead to selling the company.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the initial reaction of the speaker when approached to take over Breitling?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker describe the relationship between the private equity industry and the Swiss watch industry?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the two contrasting focuses of the private equity industry and the Swiss watch industry according to the speaker?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What investment strategy does the speaker mention regarding the relaunch of the Breitling brand?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker imply about the future of the company in terms of selling?

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