Campari Plans to Boost Business in U.S., Asia

The video discusses Campari's market performance during the pandemic, highlighting a shift towards home consumption and a boost in cocktail culture. It explores business strategies, including market expansion in the US and Asia, and brand development with a focus on Skyy Vodka. The pandemic's legacy on the industry includes increased digitalization and e-commerce. The video also delves into cocktail culture and personal preferences.

What is the significance of e-commerce in the drinks industry as mentioned in the text?

What are some of the key brands that the speaker plans to focus on in the next 12 to 18 months?

How does the speaker describe the ideal conditions for making a good cocktail?