People Are Turning to Games Like Never Before, Says Zynga CEO

The video discusses the surge in gaming activity during the COVID-19 pandemic, highlighting how games serve as a social connection tool and stress relief. It examines the economic impact on the gaming industry, noting a rise in engagement but challenges in advertising revenue. The speaker compares the current situation to past economic downturns, emphasizing the efficiency of free-to-play games. The video also explores potential new platforms for gaming, such as video-based social networks, and the importance of innovation in reaching new audiences.

What comparisons can be made between the current gaming industry situation and past economic downturns?

What new platforms is Zynga considering for their games?

What strategies is Zynga employing to capture new audiences?