Hasbro Swipes Disneys ÷Frozen, Princess Licenses

Hasbro has secured exclusive licenses for Disney's Frozen and Princess brands, taking them from Mattel. This strategic move positions Hasbro as a leader in the girls' toy category. Analysts express surprise and concern over Mattel's loss, noting its impact on their market position and revenue. Hasbro's innovative approach and prioritization of these brands were key factors in winning Disney's favor. The market for these brands is significant, with potential revenue impacts for both companies.

What major change is Hasbro making in the toy industry regarding Disney licenses?

How has the licensing deal affected Mattel's position in the market?

What concerns did analysts express regarding Mattel's performance?

What is the estimated market size for Disney merchandise according to analysts?

What innovative strategies did Hasbro use to win the Disney license?