The Shift to Valuing Intangible Assets

The Shift to Valuing Intangible Assets

Assessment

Interactive Video

Business

University

Hard

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The video discusses the shift from a traditional MBA mindset focused on tangible assets to a modern approach emphasizing intangible assets like goodwill and reputation. It highlights the increasing importance of these intangibles in a company's market value, especially in tech companies like Facebook and Apple. The video also covers the evolving standards in business reporting, driven by stakeholders' demand for transparency in financial, social, and environmental performance. It introduces international standards like the IRS and SASB, which aim to integrate social and environmental criteria with traditional financial reporting, indicating a significant change in accounting and finance practices.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are intangible assets, and why are they becoming increasingly important in assessing a company's value?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How have stakeholder expectations changed regarding company reporting on social and environmental impacts?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways are traditional financial reports evolving to include non-financial metrics?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the significance of the triple bottom line in evaluating a company's performance.

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the roles of the IRS and SASB in shaping accounting and finance practices?

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