Bumped Takes Stock in New Phase of Customer Rewards

Bump introduces a new loyalty program where consumers earn fractional stock shares in brands they shop at by linking their debit or credit cards to an app. This program aims to foster brand loyalty by giving consumers ownership stakes, encouraging them to think more about where they spend. Brands benefit by building authentic relationships without competing on price. The program is in its early stages, with promising results and plans for scaling.

What is the significance of a consumer's choice to shop with a brand?

How does the company fractionalize shares for consumers?

What are some of the ways brands can build affinity with consumers?