Twitter Aims to Turn a Profit

Twitter Aims to Turn a Profit

Assessment

Interactive Video

Business, Social Studies, Information Technology (IT), Architecture

University

Hard

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The video discusses Twitter's financial challenges and goals, highlighting CEO Jack Dorsey's efforts to make the company profitable by 2017. Despite some growth in active users, Twitter faces stagnation in user growth, affecting advertising revenue. Competition from Instagram and Snapchat poses additional challenges. The company's stock has been impacted since its IPO, and recent efforts focus on improving user experience and retention, partly driven by Trump's activity on the platform.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do Trump's tweets play in Twitter's user retention strategy?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What were the reasons behind Twitter's failure to attract potential acquirers?

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