Voxpops - Jose Mourinho formally announced as new manager at Manchester United Football Club

The transcript discusses the anticipated positive impact of Mourinho on a football club, highlighting his qualities as a winner and a charismatic figure. It also touches on the potential increase in merchandise sales due to his brand appeal and the loyalty of long-time fans. The conversation emphasizes Mourinho's intelligence, humor, and overall package that makes him appealing to fans and beneficial for the club's image.

In what ways does the speaker describe Mourinho's appeal?

What does the speaker mean by saying Mourinho has 'the package'?