The Trade Desk Focused on Asia, CEO Green Says

The video discusses the shift from traditional TV to connected TV, emphasizing the importance of data-driven advertising. It highlights the role of AI in analyzing data and reducing human bias, enabling more effective advertising. The company is expanding into Asia, focusing on partnerships with major players like Baidu and Alibaba. Despite concerns about trade wars, the global presence provides a hedge against regional issues. Privacy and data concerns are addressed, with a focus on using anonymized data to protect consumer privacy.

What is the significance of partnerships in the advertising strategy for companies operating globally?

What challenges do companies face in the context of a trade war?

How has the advertising industry responded to privacy concerns following data scandals?