GoPro CEO Woodman Says 'We Took on Too Much' in 2016

GoPro CEO Woodman Says 'We Took on Too Much' in 2016

Assessment

Interactive Video

Business

University

Hard

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The video discusses GoPro's journey through layoffs in 2017, exploring new business ventures, and the challenges faced in the drone market. Initially, GoPro attempted to diversify its offerings, but realized the importance of focusing on its core mission of helping people capture and share experiences. The company faced issues with its drone products due to a design flaw and an overestimated market size. By refocusing on its core strengths, GoPro returned to profitability.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How did GoPro's approach to their core purpose change over time?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Why did GoPro decide to exit the consumer drone market?

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