CLEAN: Journalists get a scare at dragon show premiere in Melbourne

The video discusses the expansion strategy starting in March 2012 in Melbourne, followed by a move around Australia and then to the United States. It highlights the approach of conducting short market runs in various cities, indicating a strategy not exceeding a week in each market.

What was the significance of the second opening in March 2012?

Describe the travel pattern mentioned in the text regarding Melbourne.

What does the text imply about the duration of travel in different cities?

What can be inferred about the frequency of travel mentioned in the text?

How does the text characterize the market's activity in relation to travel?