Why Brands Are Pulling Away From Twitter

The transcript discusses the significant decline in Twitter traffic following Elon Musk's acquisition, leading to a reallocation of ad spend to other platforms like TikTok, which benefits from its personalized approach. The impact of iOS changes on brand media is highlighted, with a shift towards retail media for better ROI and brand safety. The need for platforms to regain advertiser trust through stability and action is emphasized.

What factors have contributed to the decline in Twitter traffic as mentioned in the text?

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In what ways has TikTok differentiated itself from other social media platforms in terms of advertising effectiveness?

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How has the advertising landscape changed for brands in response to the recent shifts in social media platforms?

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What role does brand safety play in the decisions made by companies regarding their advertising strategies?

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What historical examples are provided to illustrate how brands have previously reacted to issues on social media platforms?

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