Plank on the State of Under Armour

The video discusses Under Armour's journey, highlighting its growth from 2010 to 2016, followed by challenges and restructuring efforts. Kevin Plank, the founder, reflects on the company's evolution and the competitive market, including the rise of athleisure brands like Lululemon. The discussion covers changes in consumer preferences and the competitive landscape, with insights into how Under Armour aims to adapt and thrive in the future.

How did Kevin Plank's attitude towards his company change over the years?

What challenges did Under Armour face in recent years?

What factors contributed to the shift in consumer preferences for athletic wear?

In what ways did Under Armour fail to keep up with the athleisure trend?

What role do competitors like Nike and Adidas play in the athletic apparel market?