Grab Opens its App in an Attempt to Start New Services

Grab Opens its App in an Attempt to Start New Services

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the concept of super apps, using WeChat as an example, and explores Grab's efforts to become a super app in Southeast Asia. It highlights the strategic importance of expanding user bases and forming partnerships, such as Grab's collaboration with Happy Fresh. The challenges Grab faces include regulatory scrutiny in Singapore and a fragmented market landscape in Southeast Asia, unlike the more consolidated market in China. The discussion also touches on the competitive environment with numerous startups in the region.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies does Grab intend to use to enhance its services?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the market for payments in Southeast Asia differ from that in China?

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