Anta Sports Posts Record Net Profits for 2016

The transcript discusses the company's financial success, highlighting record revenue and profit growth since its IPO. It emphasizes the importance of brand building through sponsorships, particularly with the Chinese Olympic Committee. The company is focused on expanding its brand portfolio through acquisitions and joint ventures, aiming to cover various market segments in China. Investments in technology and international design talent are also key strategies to enhance product offerings and capitalize on increasing consumer spending power.

What are the key elements of the company's investment strategy in relation to technology and design?

What challenges and opportunities does the company face as the consumption power in China improves?