‘Baby Shark’ Makes Millions for Family Behind Infectious Tune

‘Baby Shark’ Makes Millions for Family Behind Infectious Tune

Assessment

Interactive Video

Business

University

Hard

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The video discusses the global phenomenon of the Baby Shark song, its origins as a traditional Korean song, and its financial success. The song's popularity has led to significant revenue for the family-owned company Smart Study, which capitalized on ad revenue, licensing, and strategic partnerships. The founder's background in gaming contributed to the song's catchy appeal. Despite its annoyance to many parents, Baby Shark continues to generate substantial income through various channels.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Who is Kim Minseok and what is his connection to 'Baby Shark'?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does SMART study play in the success of 'Baby Shark'?

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